The Greater Des Moines Partnership announced #DSMlocal, an initiative to drive more investment to local small businesses in Greater Des Moines (DSM). The campaign will aim to showcase the crucial role small businesses play in DSM and inform the public about the benefits and opportunities of doing business locally — all to help small businesses thrive. The campaign builds on the successful DSM Local Challenge launched by The Partnership and Catch Des Moines that took place throughout the spring and summer and garnered more than 40 million impressions on social media.
“Supporting local businesses during this turbulent time is more than just completing a 7-day challenge,” said Meg Schneider, Executive Vice President of Business Resources and Community Development at the Greater Des Moines Partnership. “Small businesses are the lifeblood of our community and make DSM more vibrant, and now is a critical time to come together to support local restaurants, retailers and all local businesses during this difficult time to keep our region strong.”
The Partnership has created a DSM Local Toolkit for local businesses to utilize and promote DSM Local, including plug and play content, graphics, videos and more. There is also a series of posters and flyers with graphics for individuals and businesses to print, hang and share to support the movement.
Those interested in participating can use #DSMLocal on social media to share how they spent their money locally and lessons they have learned along the way, or promote a new favorite local shop and encourage others to support these companies. DSM Local purchases could be as easy as ordering takeout or delivery from a local restaurant, purchasing gift cards from local retailers or restaurants online or purchasing season passes to local attractions and museums.
Find more resources on The Partnership’s website and make sure to use #DSMlocal on social media.