As a chamber director I am constantly amazed at what the Norwalk area businesses have to offer. From dog grooming to custom apparel and even granite countertops. There are so many services and products produced and sold here locally. When you stay at a hotel and eat breakfast you probably will be consuming something made right here from La Quercia prosciutto to Michael Foods omelettes or fruit and veggies packaged and distributed from Capital City Fruit and Produce Innovations. Even your healthcare needs are covered with local doctors, dentists, chiropractors, physical therapists and now a dermatologist … all here.
All these great local offerings and yet businesses still struggle to connect to local consumers. We have business owners bending over backwards to get your business, but shoppers still reach for the convenience of online two-day shipping or driving into the metro. I wonder if people knew all that is offered in person or online locally would they spend more in Warren County? In a sea of overwhelming advertising and social media offers local businesses struggle to pop to the top against bigger advertising dollars. How can you find and support local business?
You can help with these four easy tips.
1. Tell them how you found it. When shopping with a local retailer let them know how you found them whether it was an ad, social media or a flyer. This information helps them decide where to most effectively spend their limited marketing budget.
2. Spend local a little each week. The businesses here are not asking for everyone to go drain their savings and buy out the store, but little purchases on a regular basis help our local economy go farther than making one purchase a year.
3. Share the local story or service experience. “We had such a great experience,” or “Isn’t this great it’s made here locally” are great conversation starters and also a great way to promote your local businesses. Sharing a story goes a long way to help others to remember to purchase local next time they are ready to buy.
4. Do a quick check before you shop next. Go to the chamber’s online directory and see if there is a local business that offers what you are seeking. On average 67 cents of every dollar you spend locally stays local. The more we support and shop local the longer our hometown area will thrive. That’s worth the extra effort. Don’t you think?
- Lucinda Sperry, NACC Executive Director
We need your help in reaching one of our goals for this year to advance the education pipeline in Greater Des Moines (DSM). Education Drives Our Greater Economy (EDGE) is designed to cultivate cradle-through-career education and training to ensure 75 percent of DSM working-age adults have degrees, certificates and other credentials by 2025 that meet workforce demands. This is a regional goal, which builds upon the State’s Future Ready Iowa initiative.
If you believe in this goal, please first take the EDGE pledge for your company to publicly show its support. By taking the EDGE pledge, your company’s name will be listed as an EDGE supporter on the Greater Des Moines Partnership’s website along with other DSM organizations that believe in attracting great talent and increasing educational attainment of our workforce. Once you take the pledge, visit the EDGE page on The Partnership’s website to see examples large and small of how other companies and organizations have helped advance the goal and get ideas about how you may be able to have an impact.
Thank you for supporting EDGE and for your continued support of the Greater Des Moines Partnership and your local Chamber.
The Greater Des Moines Partnership wants to help ensure small business owners and
entrepreneurs thrive in Central Iowa. Through the implementation of the “Look Local First” campaign, The Partnership encourages Greater Des Moines (DSM) residents to do just that and look local first for their business and consumer needs. Through your Membership with the Partnership, you are represented by this program that can help strengthen our local economy.
There are obvious reasons to look local when you make purchasing decisions. From a purely economic standpoint, shifting just 5 percent of your business' spending to local vendors could add more than $672 million per year to the local economy, and cause a ripple effect with an economic impact of more than $1 billion for Greater Des Moines (DSM). This ripple effect creates jobs, diversifies our tax base and makes Central Iowa stronger for every company that does business here -- including yours.
Supporting Small Business Saturday is another simple way to Look Local First. It is important to have a variety of options in our region. Our main street businesses add to the unique character of our community and make our neighborhoods vibrant. We hope you will stop by to see them on Saturday, November 30.
We can all make a difference in growing our economy and making Greater Des Moines an even more prosperous community. Pledge to shift just 5% of your current out-of-area purchases into the local economy and The Partnership will feature you on
LookLocalDSM.com as a Look Local pledge company. Visit www.LookLocalDSM.com to sign up today.
As a Member of the Norwalk Area Chamber of Commerce, you are automatically a Member of Greater Des Moines Partnership. You can stay connected to the latest regional news and events through The Partnership’s newsletters. These emails keep you updated with regional news about economic development, educational and networking opportunities, public policy, Capital Crossroads and upcoming events. The Partnership distributes a variety different digital newsletters that are tailored to meet Members’ specific needs. Sign up for one or all of them to ensure that you are in the know about ways to enhance your membership, and to take advantage of the variety of programs taking place across the metro.
Learn about the latest Partnership news and events as well as buzzworthy highlights from the region in OneVoice Weekly, The Partnership's flagship newsletter.
Regional Events News
The Partnership Events Newsletter is a weekly list of regional networking, professional development and educational events for Members to take advantage of.
Learn more about the latest startup news, events and buzz, and gain valuable educational insight about DSM's entrepreneurial ecosystem.
Economic Development Updates
National and international site selectors and economic development decision-makers can learn about the latest projects and relevant news in the region. This newsletter is designed to give people outside of the area a snapshot of our regional successes, so this is a great newsletter to share with business contacts in other parts of the country.
Public Policy Update
Learn how The Partnership is driving policy with one regional voice. The Partnership's Government Policy Council (GPC) update is a periodic e-newsletter that includes news and information about the GPC's activities as well as The Partnership's local, state and federal advocacy and policy agenda updates.
Learn about the latest news and action items within the Capital Crossroads Regional Vision Plan.
Downtown DSM USA
Stay in the know of what is going on in Downtown DSM USA with this weekly newsletter.
You can sign up for all of the Partnership’s newsletters here:
Through the dual membership with the Norwalk Area Chamber of Commerce
and Greater Des Moines Partnership, you have access to numerous educational and professional development offerings throughout the year. Offerings span a wide variety of topics, including marketing plans, implementing internships, human resource issues and inclusion. These educational opportunities are offered both via webinar and in person. The goal is to provide you with just-in-time information on pertinent business operations and emerging trends, but also to encourage you to step outside of your business for an hour or a day to recharge or bring back new ideas to your business.
This year, we are excited to offer two series focusing on small business.
The First Friday Series features interviews from savvy, successful small business
owners in Greater Des Moines (DSM) on the first Friday of every month. The First Friday series allows for attendees to catch words of wisdom from small business owners who have been through it before and connect with fellow attendees in a laid-back environment.
The Top Five for Small Business Series focuses on issues that small businesses face.
The series features presentations to inform, educate and inspire business owners in
DSM. The events focus on a variety of timely topics that affect small business owners
and managers including legal, human resources, information technology, marketing,
accounting and other pressing issues.
To learn more about these opportunities and other events, visit
Small businesses are the backbone of the economy. This holds true for Greater Des Moines (DSM).
There are more than 265,000 small businesses in Iowa making up 99.3 percent of all businesses. Together, they employ 641,000 people, according to the Small Business Administration (SBA). Added to that, 78 percent of all new jobs are created by family businesses. Small businesses add jobs at the quickest rate.
With small business being so vital to the local community and economy, it begs the question: What would happen to your business if you weren’t able to make it to work on Monday? Having a succession plan in place is a vital part of ensuring your business remains in business. Does your business pass the “hit-by-a-bus” test?
According to the Small Business Development Center (SBDC), 40.3 percent of family-owned businesses are looking to retire in the immediate future. However, 47 percent of those same businesses do not have a successor lined up.
Taking on an established business is a great opportunity for people to build and to be their own boss. On the other hand, identifying a successor can be stressful within a family.
There is a disconnect between those wanting to sell their business and those wanting to take on an established business. The Greater Des Moines Partnership is using this as an opportunity to connect both sides. We’ve put together a Succession Planning Advisory Network (SPAN) made up of individuals with experience in succession planning; either for their own businesses or on behalf of others. They are available to provide assistance and answer questions for businesses looking at the next chapter of ownership.
Find additional information here and click on the Succession Planning tab or to read the article click here.
Orchard Hills Elementary celebrated a ribbon cutting ceremony with the members of the Norwalk Area Chamber of Commerce on July 31st at 5:30 pm. Chamber members enjoyed a sneak peek tour of this amazing facility. Orchard Hills Elementary will open for the 2019-2020 school year. Congratulations to the Norwalk Community School District on beautiful and innovative facility for our community.
DES MOINES: The Robert D. and Billie Ray Center at Drake University will recognize 12 Iowa individuals and groups with awards for exceptional character this month. The 2019 Iowa Character Awards ceremony will be held Friday, July 26, at The Meadows Events and Conference Center in Altoona, Iowa.
The Ray Center’s top award, the Robert D. Ray Pillar of Character, will be issued to Ray Cole of Clive. Ray is President & Chief Operating Officer of Citadel Communications Company. An Iowa native from Kingsley, Ray attended Briar Cliff College (now Briar Cliff University) where he graduated with honors. While at Briar Cliff, Ray completed an internship at KCAU-TV, the ABC affiliate in Sioux City. This opportunity propelled him into a career in broadcasting that now spans nearly 40 years.
A longtime supporter of The Robert D. and Billie Ray Center, Ray has advanced the work of CHARACTER COUNTS! forward for many years with his support of the All-Star Evening fundraiser. Leveraging his own personal and professional connections, Ray gives generously to
support The Ray Center’s efforts to improve civility through character development and ethical leadership. Each year, Ray secures a high-profile ESPN representative to attend the annual fundraiser and provides exclusive auction packages such as VIP experiences at American Idol, the ESPY Awards, and the Billboard Music Awards.
Ray also demonstrates good character through his leadership and civic engagements. He currently serves on the Board of Governors for ABC Television Network, the Broadcasters Foundation of America. Ray was inducted into the Iowa Broadcasters Association Hall of Fame in 2015.
Awards will be issued in 10 additional categories:
Aaron Eilerts Community Service Award:
Alicia Kamran, Norwalk
Citizen of Character:
Lois Turnage, Pleasantville
Jordan George, Des Moines
Business/Organization of Character:
The Job Foundation, Cedar Falls
Julie Kopecky, Dallas Center
Communities of Character:
Educator of Character:
Corwin (Corky) Stewart, Brooklyn
Partner of the Year:
Iowa Bankers Association, Johnston
Pursuing Victory with Honor:
Lynnville-Sully Football Program
School of Character:
Lakewood Elementary, Norwalk
Student Team/Organization of Character:
The Ray Center annually recognizes Iowans who show the Six Pillars of CHARACTER COUNTS!: trustworthiness, respect, responsibility, fairness, caring, and good citizenship. Since 2005, the organization has recognized more than 100 Iowans for showing good character.
The 2019 Iowa Character Awards are presented by Hy-Vee, KDSM-TV, CJM Financial and The Des Moines Register.
The Robert D. and Billie Ray Center, Iowa’s home for the CHARACTER COUNTS! and Excellence with Integrity programs, provides character and leadership development strategies to improve civility and develop ethical leaders throughout the world. The Ray Center honors two of Drake’s most respected alumni—Robert D. and Billie Ray—whose humanitarian efforts, character, and leadership set an inspirational example for multiple generations.
Norwalk will celebrate as the Hometown for Heroes when 10,000-plus bicyclists and their support crews pedal into town on Tuesday, July 23, on RAGBRAI, the Register’s Annual Great Bike Ride Across Iowa. How does the community claim the title?
“We’re proud to be a community known for heroes of all types, not just our celebrity heroes like Brandon Routh and Jason Momoa, as much as we love them, “says RAGBRAI Committee Co-Chair Jaki Livingston.
“We chose our theme – Hometown for Heroes – because we want to emphasize that there are many, many amazing people in our community who do heroic acts every day,” she adds. “We recognize that our heroes certainly include educators, law enforcement, firefighters and EMS, active duty and veterans of the military, business owners and their staffs, the medical community and caregivers, members of the clergy, volunteers, active families and especially neighbors helping neighbors. We ARE a Hometown for these heroes and many more.”
Co-chair Jim Lane agrees: “RAGBRAI gives us the perfect opportunity to salute all the people in Norwalk who make this a special community. We will celebrate our successes as thousands of visitors enjoy music, great Iowa food, photo opportunities, and more at a day-long event.”
Riding by Freedom Rock
Lane notes that RAGBRAI’s route has been changed to allow bicyclists to visit the Warren County Freedom Rock at Warrior Run on the edge of Norwalk. Previously, riders were to head south a mile sooner but now can stop for photo opportunities at the 10-ton boulder painted by artist Bubba Sorenson commemorating the USS Iowa and a Warren County soldier heroic in World War II.
Livingston and Lane cited just a few of the local heroes who will be saluted throughout the day from the music stage in City Park
“RAGBRAI could not come to Norwalk at a more exciting time,” Livingston said. “We have so much to celebrate and so much happening. Now we get to share our community with people from all over the world who come to Iowa for RAGBRAI.”
RAGBRAI riders will hear other good news about Norwalk, Lane says:
Join us Tuesday, July 23rd for a fun-filled Norwalk celebration!
As one of the nation's fastest growing centers for business, Greater Des Moines (DSM) understands and endorses the importance of maintaining a vibrant and diverse workplace.
Greater Des Moines Partnership acts as a catalyst to mobilize the business community toward a broad economic development vision that incorporates all people as valued contributors and valuable customers. Greater Des Moines Partnership offers a variety of programs to help you attract and retain diverse talent in your organizations, including:
The Inclusion Award honors employers who have championed diversity and inclusion at their businesses and organizations, and in the community. To see a list of past winners and to apply for the Inclusion Award, please go to https://www.dsmpartnership.com/about/award-applications--winners. Applications are open until July 22 until 5 p.m.
The Partnership's Multicultural Receptions offer a unique opportunity to connect with community leaders and organizations that have an inclusive focus, all with the hope that through an environment of connectivity and inclusion we can retain this very important workplace population in our community. The Multicultural Receptions take place every February, May, August and November. The next Multicultural Reception and Roundtable will be on August 22. Registration will open in July. More information can be found here.
In an effort to promote inclusion best practices in the community, The Partnership's Inclusion Council offers a Webinar Educational Series. To access past webinars and resources, visit https://www.dsmpartnership.com/growing-business-here/business-resources/talent-development-resources/inclusion.
INclusion celebrates the rich cultural traditions of the region's African-American, African, Asian, European, Latino and Native American residents. The magazine also includes sections about Des Moines' diverse faith community, accessibility for the disabled, opportunities for those in the military, veterans, young and retired professionals and the region's lesbian, gay, bisexual and transgendered communities.
For more information on any of these offerings, please visit https://www.dsmpartnership.com/growing-business-here/business-resources/talent-development-resources/inclusion.